Marketing Portfolio ◆ Milford, Ma

I'm Michael. An Experienced Marketing Manager looking for fulltime work.

Experienced technical marketer with more than 6+ years of cinematic content, brand content writing, automating social media asset systems, managing customer pipelines, and full-funnel campaigns across an array of industries.

Michael Costanza, marketing strategist
About

Marketing built for the people who actually run the business.

I'm Michael Costanza, a marketing strategist based in Milford, Massachusetts. For the last 6+ years I've built and led marketing operations across construction, restaurants, ed-tech nonprofits, home remodeling, and consumer goods.

I sit at the same table as the CEO, sales, ops, recruiting, and culture, and I leave with a unified story every department can run with. I shoot the video, write the copy, design the collateral, and build the automated systems that keep it all shipping consistently.

The result is a marketing function that doesn't depend on me being in the room. Weekly output, measurable ROI, and a brand people can actually picture working with.

6+
Years experience
400+
Videos produced
2,200%
Peak engagement lift
5x
Top-workplace awards
PREVIOUS WORK

A deep dive on companies I've worked with.

Click any case study to see the challenge, strategy, and results.

Energy Electrical Contractors logo
MOST RECENT ROLE (2024-26)

Energy Electrical Contractors

$50M/yr in revenue yet invisible online. Word of mouth only gets you so far. I stepped in and built systems, teamed with sales to design marketing collateral, and created video onboarding programs.

2,200% · LinkedIn engagement increase1,140% · Instagram , LinkedIn, and TikTok engagement$22K · Saved in software and outsourcing
Precision MotorSports logo

Precision MotorSports

A custom admin portal for instant photo/video updates to their website, giving the CEO's son the ability to run the whole marketing operation by himself and from his phone. Push and play social media clip creator built-in to portal.

0 developers required · Owner-operator runs the site solo0 marketing hires required · AI writes captions + picks shotsPhone to published reel in one sitting · Upload, auto-pick, auto-caption, schedule
Soall Viet Kitchen logo

Soall Viet Kitchen

Multi-location restaurant in Boston needed each store's customer base to cross-pollinate. Mapping customer behavior and designing touch-points and loyalty programs at each location increased CRR by 5.5%.

Brand echo across customer journey · 2 Locations unified under one brandCentralized · Content calendar across kitchensKitchen staff on-camera training · Behind-the-kitchen video pipeline
CSForMA (NonProfit) logo

CSForMA (NonProfit)

For this nonprofit, I organized data, conducted outreach calls to recruit executives, and translated complex computer science lingo and videos from our live events into website updates, branded email campaigns, and recruitment assets.

Authentic · Teacher-led story libraryDistrict · Friction-mapped messagingCompounding · One story to 20+ assets
Village Cabinet Design logo

Village Cabinet Design

Front-end website redesign, field photography and project gallery editing; set up dynamic workflow templates for CEO. Development, design, and tracking of seasonal ad promotions.

Streamlined · CEO to marketing workflowConsistent · Brand across all channelsSeasonal · Pro ad campaigns deployed
Kelly's Embroidery logo

Kelly's Embroidery

Full digital infrastructure from operational e-commerce website to social media funnels and developed social media strategy and email campaign templates for targeted industries.

Full Site · Custom build from scratchAutomated · Instagram client attractionE-Commerce · Backend and payments live
Specialties | Skills

A marketing specialist should have an arsenal of skills.

Here are mine.

01

Cinematic Video Production

Proper equipment, viral shooting techniques, executive media production. Canon T3i DLSR Camera, tripods, greenscreen, gimbol, teleprompter, drone, and more.

02

Content Strategy & Systems

Targeting collateral at customer personas. Setting automated workflows through employee portal that automates input from other departments, feeding a team-driven proven pipeline that scales.

03

Social Media Management

Platform-native content driven by audience psychology. A posting strategy that compounds steadily over time.

04

Brand Strategy & Design

Box trucks, billboards, stadium signage, trade show booths, and merch. A full visual identity executed at scale.

05

AI Automation

AI-powered editing, repurposing, and reporting baked into the content pipeline. Less overhead, more measurable output.

06

Digital Marketing

Full-funnel digital marketing across web, email, SMS, paid, and organic, built around audience psychology and measurable conversion.

07

Analytics & Reporting

Decisions are based on live data from your company's CRM dashboards, reporting via executive meetings and visual presentations.

08

Leadership

Creative control requires responsibility, not just execution. I build and lead marketing projects using CEO-aligned, cross-department, culture-integreated strategies.

09

Culture Signal Operating System

An always-on operating system for team sentiment. Turns raw employee feedback into weekly leadership decisions.

VIDEO REEL

A living library of my work.

Cinematic pieces, campaign clips, and brand collateral. Just some of my work.

Soall Viet Kitchen — Featured Promo

Vietnamese kitchen promo organically reshared by @massachusetts_._family (100k followers), driving discovery beyond the restaurant's own audience.

Cinematic Production Behind-The-Scenes

BTS of my CEO-led campaign rig — drones, gimbal, teleprompter, lavaliers, and multi-cam coverage run solo to capture documentary-style brand content.

Village Cabinet Design — Customer Reviews

Village Cabinet Design — Customer Reviews

Testimonials page hero I designed for villagecabinet.com to build trust at the top of the review funnel.

Contact

Let's get to work.

Whether you need a full marketing lead, a cinematic content sprint, or an automated pipeline built from scratch. I'd like to hear what you're working on.

Email
mikeacostanza@yahoo.com
Phone
774-573-5035
LinkedIn
linkedin.com/in/michael-costanza
Based in
Milford, Massachusetts