Experienced technical marketer with more than 6+ years of cinematic content, brand content writing, automating social media asset systems, managing customer pipelines, and full-funnel campaigns across an array of industries.

I'm Michael Costanza, a marketing strategist based in Milford, Massachusetts. For the last 6+ years I've built and led marketing operations across construction, restaurants, ed-tech nonprofits, home remodeling, and consumer goods.
I sit at the same table as the CEO, sales, ops, recruiting, and culture, and I leave with a unified story every department can run with. I shoot the video, write the copy, design the collateral, and build the automated systems that keep it all shipping consistently.
The result is a marketing function that doesn't depend on me being in the room. Weekly output, measurable ROI, and a brand people can actually picture working with.
Click any case study to see the challenge, strategy, and results.

$50M/yr in revenue yet invisible online. Word of mouth only gets you so far. I stepped in and built systems, teamed with sales to design marketing collateral, and created video onboarding programs.

A custom admin portal for instant photo/video updates to their website, giving the CEO's son the ability to run the whole marketing operation by himself and from his phone. Push and play social media clip creator built-in to portal.

Multi-location restaurant in Boston needed each store's customer base to cross-pollinate. Mapping customer behavior and designing touch-points and loyalty programs at each location increased CRR by 5.5%.

For this nonprofit, I organized data, conducted outreach calls to recruit executives, and translated complex computer science lingo and videos from our live events into website updates, branded email campaigns, and recruitment assets.

Front-end website redesign, field photography and project gallery editing; set up dynamic workflow templates for CEO. Development, design, and tracking of seasonal ad promotions.

Full digital infrastructure from operational e-commerce website to social media funnels and developed social media strategy and email campaign templates for targeted industries.
Here are mine.
Proper equipment, viral shooting techniques, executive media production. Canon T3i DLSR Camera, tripods, greenscreen, gimbol, teleprompter, drone, and more.
Targeting collateral at customer personas. Setting automated workflows through employee portal that automates input from other departments, feeding a team-driven proven pipeline that scales.
Platform-native content driven by audience psychology. A posting strategy that compounds steadily over time.
Box trucks, billboards, stadium signage, trade show booths, and merch. A full visual identity executed at scale.
AI-powered editing, repurposing, and reporting baked into the content pipeline. Less overhead, more measurable output.
Full-funnel digital marketing across web, email, SMS, paid, and organic, built around audience psychology and measurable conversion.
Decisions are based on live data from your company's CRM dashboards, reporting via executive meetings and visual presentations.
Creative control requires responsibility, not just execution. I build and lead marketing projects using CEO-aligned, cross-department, culture-integreated strategies.
An always-on operating system for team sentiment. Turns raw employee feedback into weekly leadership decisions.
Cinematic pieces, campaign clips, and brand collateral. Just some of my work.
Vietnamese kitchen promo organically reshared by @massachusetts_._family (100k followers), driving discovery beyond the restaurant's own audience.
BTS of my CEO-led campaign rig — drones, gimbal, teleprompter, lavaliers, and multi-cam coverage run solo to capture documentary-style brand content.

Testimonials page hero I designed for villagecabinet.com to build trust at the top of the review funnel.
Whether you need a full marketing lead, a cinematic content sprint, or an automated pipeline built from scratch. I'd like to hear what you're working on.