What this industry taught me
Restaurant marketing is pure emotion. I learned that the food is only half the story. Atmosphere, the people behind the counter, seasonal specials, and community connection drive repeat visits more than any ad spend. Multi-location brands face the unique challenge of maintaining one voice across many kitchens.
How I tackled it
I studied the dining habits of local communities, talked to managers at each location about what made their regulars come back, and researched how fast-casual and fine dining brands were using short-form video to drive foot traffic. I mapped content gaps across all five locations.
Why I love this work
Food is universal. Everyone connects with it. Marketing a restaurant brand means making people feel hungry, nostalgic, and curious all at once. The creative possibilities with video and photography are endless.
The most underrated play
Behind-the-kitchen short-form video is criminally underused by multi-location restaurants. Showing chefs prepping signature dishes, the sizzle of a wok, and the energy of a dinner rush creates visceral content that outperforms polished food photography every time. Pair it with a centralized content calendar so every location stays on brand.
Featured restaurant work — Soall Viet Kitchen
This promo video was hand-picked and republished by @massachusetts_._family (100k followers) on Instagram, earning Soall organic reach far beyond its own audience.
Selected work
Capabilities for this industry
The Ask
Let's build the restaurant story.
From positioning to production to reporting — done by one operator.