Kelly's Embroidery

Challenge

Kelly's Embroidery had no digital systems. No website, no e-commerce backend, no automated client attraction strategy, no structured marketing. Everything was manual and word-of-mouth.

Solution

Shipped the full site, integrated payments, built an Instagram attraction engine, and trained the owner on ops.

Strategy & Execution

• Built and launched the full website at kellysembroidery.com.
• Created automated client attraction systems via Instagram.
• Designed and integrated a custom quilt flashwall widget.
• Set up the entire e-commerce backend with full tool stack integration.
• Ordered and configured the SumUp payment system.
• Consulted on marketing content strategies and tool usage.