CSForMA (NonProfit)

Challenge

Ed-tech buyers are overwhelmed by options and skeptical of hype. The platform needed to break through to school decision-makers with proof, not polish, and convert skeptical educators into champions.

Solution

Cold-called school leaders, rebuilt the pitch in plain language, and atomized each workshop into 20+ assets.

Strategy & Execution

• Mapped the ed-tech buyer journey and interviewed educators about real classroom friction.
• Personally cold-called and emailed executives, principals, and district leaders across Massachusetts to recruit them into CSForMA workshops.
• Researched and built the outreach list myself, targeting both seasoned CS educators and total beginners so every workshop had the right mix of people learning how to better teach computer science to their students.
• Rebuilt the pitch in plain language: instead of selling a curriculum, I framed each workshop as a way for school leaders to send their teachers home with a concrete plan for the next semester.
• Atomized each workshop and customer story into short clips, email sequences, and sales-enablement assets.
• Set up reporting on funnel performance to double down on what converted districts.