Precision MotorSports

Challenge

Precision MotorSports, a 30+ year race car and collision restoration shop, was running on a brittle Wix site with a buried race-car gallery, no before/after storytelling, and no internal way to publish work without paying an outside web developer. The CEO wanted his son to take over the digital side long-term, but the existing stack required design skills, social-media instincts, and constant hand-holding. The mandate was simple: build a portal he can sit down at, upload phone photos from a job, and walk away with finished, scheduled, on-brand social content for life.

Solution

Built a Supabase-backed portal with AI photo picking, captioning, and one-click vertical reels.

Strategy & Execution

• A stunning company/family branded public website to attract new leads for high-end collision repair: After sitting with the CEO and his son, I took my notes and custom-themed a mobile-optimized website with hero, story, and clear action buttons on every page. Interactive before/after sliders, fully draggable on touch and desktop, let visitors see repair quality on every job, organized by vehicle with captions, with zero design decisions required from whoever's running the site. Per-page SEO and branded link previews so every page Google indexes, and every link shared by text or social, looks like it came from a real brand. Why it matters: most visitors arrive on a phone, decide in seconds, and judge the shop by what they see. The site closes them before a phone call is ever made.
• A secure backend admin portal that replaces a web developer forever: I knew the son's CEO wanted to take-over the digital side, so I built a secure, role-based admin portal, gated by a custom access layer so it's invisible to the public, with a single-screen control panel: search every project the shop has ever published, filter by status, see monthly publish counts, and manage the full lifecycle of a job from "before photos only" all the way to "scheduled to go live next Tuesday." Underneath it runs a status workflow that mirrors how the shop actually operates (before-only, after-needed, draft, scheduled, live), with a lock toggle so a project mid-publish can't be accidentally overwritten. Add to that: drag-and-drop photo management you can run from a phone, the ability to move any image between before and after galleries with a finger, automatic image-versus-video detection on every upload, and a scheduled go-live system with countdown timers that auto-publishes work to the public site and emails subscribers (with built-in unsubscribe handling) the moment a project drops. Why it matters: the owner runs the entire online presence himself. No retainer, no developer on speed dial, no agency invoices. Ever.
• An AI-integrated photo refinement & viral company-branded reel generation system that replaces a marketing team: Since auto-mechanics aren't usually social media gurus or marketing savvy, I coded four AI functions to handle the work most businesses outsource to a marketer, photographer, video editor, and social media manager. One picks the strongest before/after photo pair from an entire upload folder, and flags any wrong-car uploads automatically. One cleans up background clutter without ever touching the damage on the vehicle. One scrubs through uploaded video footage and picks the best moment to start the clip, including the overlay caption. One writes Instagram and TikTok captions in the shop's actual voice, not generic marketing-speak. All four feed into a single one-click button that auto-crops the selected photos and supporting clips into a vertical 9:16 reel, renders intro and outro frames, and exports a ready-to-post file with the matching caption. Instagram and TikTok variants in a single pass. Why it matters: what used to require a marketing agency and a full day now takes the shop owner 90 seconds, from his phone, between jobs.
• A quick site migration & handoff designed for in-house operation: Their old site was a 20-year-old Wix page built when the business was just starting out. I rebuilt the data layer from scratch so every project, past, present, and future, is a permanent, structured record instead of a fragile CMS widget that breaks with the next platform update. Then I scraped the legacy gallery, pulled in 400+ race-car and collision photos from their Google Drive, and pre-sorted everything into before/after drafts so the next operator inherits a fully populated portal on day one, not an empty dashboard. The entire stack runs on fast global hosting with SSL and a custom domain, and the operator only needs three skills, forever: take photos, click upload, hit generate. Why it matters: my uncle is retiring at year's end and his son is taking over the business. I made their transition seamless, automated, and self-sufficient.