Energy Electrical Contractors

Challenge

EEC had zero digital marketing presence. No content strategy, no brand voice, no social media system. A 35+ year company with incredible work, but nobody online knew about it.

Solution

Built a CEO-voiced content engine, directed employees on jobsites and in-office on their video contributions, performed cinematic jobsite production with full-scale equipment, redesigned their website and migrated it from static HTML to Wordpress for a company takeover of in-house updates (saved $12k/year in web dev cost), automated RFB document templates (saved $5k/year in ProjectMark Saas), and implemented a full digital brand culture system in-office, across internal communications, and throughout social feeds (Instagram, TikTok, LinkedIn).

Strategy & Execution

• Built and led a 26 Fundamentals program with weekly CEO-voiced content, onboarding systems, and internal culture tools.
• Produced cinematic jobsite and brand content with drones, gimbals, teleprompters, and multi-angle setups, cutting production time 50% with AI workflows.
• Engineered a people-first content engine: headshots, team features, employee spotlights.
• Designed and launched a cross-department quarterly newsletter bridging operations, culture, and recruitment.
• Built a physical brand visibility system covering box trucks, billboards, stadium signage, and trade show banners.
• Deployed targeted email and SMS campaigns for recruitment, events, and announcements.